Marketing with postcards is not new, but still works.
As compared to other marketing strategies employed like television ads, marketing with postcards allows you the chance to literally put your message into the hands of your target customers. There are countless reasons as to why direct mail and postcards will help pass your marketing message along with rules you need to follow to be able to design a killer postcard.
Too bad many people fail to acknowledge Return on Investment (ROI) and postcards. However, marketing with postcards is very cost-effective and sure way to create leads.
Here are a few tips that will help you on how to create a killer offer with postcards that will guarantee positive response from customers.
Know what you intend to achieve by creating a specific purpose for your postcard. Make the idea so big to be able to grab the attention of your customer and ensure your message isn’t too boring.
The Big First Impression
Who want s to receive an advertising mail? Definitely a lot of people won’t be pleased to receive mails urging them to spend their money. Contrastingly, everyone celebrates upon receiving a postcard from their friends or relatives.
Create a postcard that looks like a message from a friend and not an advertising announcement. This will create a very warm and friendly postcard reception.
Additionally, have a simple message that says a lot; pretend as if you’ll get charged $50 for every word you write.
Marketing With Postcards That Are Eye-Catching
Ensure you come up with a postcard that will easily grab people ‘s attention at first sight. How can you do this? Consider including high-quality photos and colors.
Get To the Point
Make your goal to generate leads and not close sales. This will work best because you’ll be sure to write short messages rather than trying to explain everything. Make the biggest benefit of what you offer the first thing your potential customers will see.
Make the Most of Both Sides
In every postcard, there’s the ‘billboard’ side and the ‘message’ side; think of the ‘billboard’ side as a poster and include big simple quality photos and colors. Include a short precise message on the other side with contact information.
In direct mail and postcards, 6 by 11 postcards normally standout against the others and give you enough room to add in more details.
Encourage Fast Action
Give your customers a reason to respond immediately like offering them a special bonus or discount prices up to a certain deadline.
Remember Return on Investment (ROI) and Postcards
In this digital era, marketing is done online and many people have forgotten marketing with postcards. Fortunately, business owners have begun to revive this method and rediscover their charms. If you’re one such person, these tips will definitely work in your favour.